I can’t believe it’s been almost a month since the annual “Creativation” show!
I wanted to take a minute and share with you some of the photos from the booth that we set up there, as well as a peek into the new products that we showcased, and what will be COMING SOON!
Creativation (the show formerly known as CHA) is an industry trade show, where buyers, and wholesalers come to see the new products available to bring into their retail stores, and sites. It happens once a year, and this one was located in Phoenix, AZ. This is the one chance per year that I get to showcase my ideas, share my inspiration and vision for the products, connect with store owners from around the world, and network with people involved in the industry in lots of different ways!
SO much work goes into this show – but I love it! I love the creative push to figure out how to present the new products, as well as communicate what my brand is all about.
Set up required a few days – from laying down the carpet to putting up all of the walls and merchandising the products… once it is all done, I have to tell you, that it’s an awesome moment to look around and see all of the projects that I have been working on with my fantastic team.
Each year for the past 4 years, we have created a line of “Memory Planners”.
Planners have become a favorite way for us to mix productivity with creativity, and as you walk the show floor, there are really amazing planner programs from many of the different brands. This year, I was so happy to finally release my new planner program called
“FRESH START”. You can see the whole overview video here!
You have already heard me talk so much about these fab planners! But I had such fun talking through the program and explaining all of the parts and pieces! In addition to the new glittery and iridescent planners, we released a new storage binder, an oversized wall calendar, and some amazing DIY photo paper stickers! The fun vibe of greens and pinks just looked so beautiful all put together! You can see all of the products in the FRESH START collection here.
I was so excited to show off my new paper collection called “HAWTHORNE”.
I think it’s stunning! It’s got this amazing mix of beautiful moody, dark florals, with some really cool and versatile outdoor inspired images.
But what I really love about the whole set (which includes a new photo journal and a couple new stamp sets as well), is that I created accessories and embellishments that work together with the Minc and make it so easy to add foil accents!
There are words, alphabets, prompt stickers, and ephemera that all have the ability to add foil! you can check out the video that gives the whole overview HERE.
My Storyline series is almost a year old, and it makes documenting STORIES so easy, and achievable for anyone…
So as you can imagine the beautiful new albums were a huge hit! They are available in 8 1/2 x 11 D-ring and 12×12 post bound albums.
I love how they look and feel! inside, each album comes with super nice page protectors complete with STORYLINE inserts.
Of course, EVERYONE has to have a lightbox or 2!
And NOW I have a new lightbox that actually changes COLOR… yes!!(check out the video here!)
The inside color can be white, but it can also be an entire spectrum of colors that will allow you to create awesome party displays or just make each day more colorful! there are new insert kits and alphabets! to see all of the fun LIGHTBOX goodies, click here!
There are a few collections that are not yet available!
The “Pineapple Crush” paper collection is what summer dreams are made of! And it will be shipping in March! It’s enough to give anyone some of the worst spring fever ever! Im not sure if i love the pineapples or the flamingos more?
When we designed the booth this go around, I had a specific intention… i wanted to create a “glow room”.
Where I could showcase my super fun LIGHTBOX GLOW, as well as a new product that we have been working on “NEON GLOW”! Neon glow will be coming soon… available and shipping in April… you are going to love it because it’s like the perfect DIY sign!
And now you can light up the night with neon in a totally fresh way! More details on these will be coming soon, but I will tell you that it was the HIGHLIGHT of my Creativation show to take people inside the GLOW room to see the neon! I wish I had a hidden camera in there to capture everyone’s response!
It’s always SO MUCH WORK!
I am so grateful for all of the effort that everyone on my team goes to in making the show a success! I’m thankful for the support that my family gives me as well since it seems to take so much time and energy to pull it all together! In our fast-paced world, where most of our best friendships, and working relationships are through email and social media, it’s such a wonderful opportunity to make real life, face to face connections and interactions!
AND, of course, I have to thank all of the retailers that take the chance and make the effort to carry and support the Heidi Swapp brand. I feel so honored every time an order is placed for my products. I love designing products that I hope will inspire creativity and prompt people to LIVE the story they want to tell, and then take the time to document and TELL their story!
Our memories matter. The everyday stories need to be told, and remembered. The moments, experiences and life lessons that we share are our most precious belongings. No matter how you choose to document your life, I hope you will know how important it is, and that it’s worth the effort and time!
Special thanks to Elizabeth Lawlor for stopping by the show to take these photos for me!