Hey there! I’m Heidi Swapp and welcome.

One of the things I love to do is share videos and show you exactly how to create something that’s pretty, that you love, with my products.

To make it really easy to find all my videos I have created this video library. I love to show videos that are can do, because I really think that once you see it you can do anything. Watch them to your hearts content and make pretty stuff.

Heidi Swapp Video Library


My all time favorite tool is the We R Memory Keepers “Cinch”. I have been using it for years to create mini books and journals for every occasion! Click here to see so many ways to use the Cinch to Make Pretty Stuff! #hscinch

Color Shine

I’m a little obsessed with my entire collection of Color Shine sprays, because there are so many ways to use them! Whether you are simply spraying them over a favorite stencil, or adding color to Color Magic products.. you will find that the vibrant and beautiful colors are crafty necessities! Find out what Color Shine can do! #hscolorshine


With my new “gallery wall” collection, I have created unique and on-trend elements that can be customized and personalized with very simple touches.


New Albums, Journals, and Home Decor items by Heidi Swapp make it so easy to capture your memories in seconds!

Marquee Love™

I love the look of old-style Marquee signs! I have created DIY, paper versions of the old classics that are so much fun to personalize, customize and LIGHT UP! Learn the basics like how to add lights, paper inserts and  decorative tapes.  Then watch how easy it is to create faux wood and metallic finishes! #hsmarqueelove

Memory Planner

I love to document LIFE using my Memory Planner! It’s such a great way to capture the daily journey! Learn about the different products available, as well as get ideas and inspiration!


The Minc Machine is a DIY foil applicator machine! You can purchase pre-made Minc products or create your own using a Laser Printer or any of my new “reactive” mediums: paint, screen ink or mist. #hsminc

Mixed Media

Part of the creative process is always trying new things! In this category, I will share ideas for using my Color Mediums like Color Shine, Texture Paste, Screen ink, Distress kits, with creative tools such as stencils and art screens!  It’s easier than you think to add these amazing touches to your DIY and creative projects! #hsmixedmedia


Stencils are a creative girl’s best friend! Use them over and over, time and again to create all kinds of pretty projects… here’s a few ways to use stencils to make pretty stuff!